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Vodafone and Netflix - Reference blueprints for Platform Business Models

As Gartner describes APIs are at the heart of the digital business model, a topic they explore through their Gartner Platforms series, focusing on specific impacted sectors like digital banking. This great Diginomica case study of Pearson shares insights into how one pioneering media organization harnessed APIs into their digital strategy. Pitney Bowes highlights the concept in simple terms like a 'digital supply chain', how can you reflect the downstream world that sells your products, in API enabling terms? APIs are about making the business 'programmable', like how it enabled the 'platformication' of the Evernote business model. Dr Lester Thomas,