Digital Disruption Strategies

Disrupt or be disrupted. That is the simple choice facing every CEO today, whether they will have their own “Kodak Moment” and be decimated by a digital native competitor.

Improving Digital Maturity

Many management experts define that organizations will cope best with these threats and indeed thrive when they focus on improving their overall digital maturity.

This includes the personal skills of the CIO; HBR suggests they could become the Chief Digital Officer to better lead the use of technology for strategic customer programs, and McKinsey says they need to lead as the ‘Transformer in Chief‘.

Cloud-Powered Business Model Innovation

A keystone foundation for achieving this maturity is being able to exploit and leverage Cloud computing services, to enable dynamic new digital business models.

The IBM Institute for Business Value offers this detailed guide, The Power of Cloud – Driving Business Model Innovation, which identifies six key business model enablers that Cloud makes possible:

  1. Cost flexibility
  2. Business scalability
  3. Market adaptability
  4. Masked complexity
  5. Context-driven variability
  6. Ecosystem connectivity

Platform Business Model

The ecosystem scenario that IBM describe is called the The Platform Business Model, the dynamic On Demand approach utilized by tech giants like Uber Taxis and Airbnb.

Digital Disruptors

This goes hand in hand with the central message about the business strategy potential for Cloud computing, and it sets up the message of this article which is that this disruptive planning isn’t limited only to startups. Even the largest of companies can become a Digital Disruptor.

Read more in our series of Digital Disruptor blogs.