The Platform Business Model is mostly referenced in terms of exciting new peer to peer business models, like Uber Taxis and Airbnb.
However a critical aspect of the model and its technical design is that it offers a very practical tool set with dealing with less lofty but equally demanding enterprise IT goals, especially those in the areas related to application and data centre consolidation, a common theme and requirement across the world.
Platform as a Target Operating Model
Indeed when you consider the role and challenge of legacy technologies, such as banks aspiring to become Digital but are based entirely on COBOL mainframes. Governments too, and most other large enterprises, are typically faced with one primary IT challenge: Maintaining and modernizing a vast estate of thousands of applications, from SAP through Microsoft and now of course multiple SaaS too.
While users may interact via their mobile devices most of the apps they want to access are running somewhere in that estate, and so integration and/or modernization is one of the primary transformations digital leaders will have to undertake.
What is most notable about the Platform model is that it can be used as a 'Target Architecture', the destination goal of a business transformation exercise, which defines and describes what the resulting end state will look like, in Business and Enterprise Architecture terms.
Architecture-Driven Data Centre Consolidation
This is particularly important when CIO's marry their digital strategies with common enterprise IT requirements, most notably data centre consolidation, one of the primary benefits of the trends of virtualization and Cloud computing.
The primary business benefit outputs of a business transformation-driven virtualization project are achieved through multiple levels of consolidation, and the Platform can represent this model.
This includes migrating multiple aged hardware platforms to multi-tenant virtualized environments, and with a Business Architecture scope also addresses duplicated business process functions as well, yielding multiple levels of cost saving and process efficiency improvement.
Key best practices principles defined in this presentation include:
This is the synopsis of the Agenda Review.