Drift is a cloud-based live chat, in-app messaging, and email management solution designed for sales and marketing teams. Drift offers customizable live chat widgets, email follow-ups for abandoned chats, conversation histories, email campaign automation, and an AI-powered chatbot.
Drift is a “conversational marketing platform”.
You can utilize the service for a live chat interface on your site, and build on this into a sophisticated AI-enabled engagement architecture for growing customers and revenues.
For example this can be further enhanced with accompanying video, that you can record, share and track the success of.
LiveChat Labs offers detailed exploration of the service, pricing plans and how it can be used.
Your Bot is your UX
This can include creating intelligent chatbots, which you can program to qualify incoming leads and then book meetings with your sales team via a ‘fastlane’, using the sale logic to route them as you already do in your CRM.
Bots can also service help requests, integrating with your support knowledge base tools like ZenDesk and Help Scout to pull from and update based on the exchanges.
As the feature video suggests there is a key focus on the quality of this experience.
Drift highlights ‘Account Based Marketing‘ – You don’t want to present the same generic interface to your VIP prospects and customers, and so Drift can prioritize already qualified accounts and quickly route them to the appropriate sales teams, who are alerted when they are on your site.
Drift’s Chief Revenue Officer Josh Allen describes how Drift themselves use the technology to better streamline their own sales processes, defining how Conversational Marketing Drives Sales Revenues in a form that other businesses can understand and emulate.
Modern Sales Playbook
Check out their Modern Sales Playbook.
In this book, you’ll find 50 actionable lessons that have helped Jill Rowley and Josh Allen excel as sales professionals and lead their teams to and through hypergrowth. Regardless of what stage you are in your career, these 50 plays will help you take your sales game to the next level.