A keynote case study is Netflix, original pioneer of the concept and described in this 2012 presentation from Adrian Cockcroft. This Medium interview provides a comprehensive background that led them through this path.

Not only did they share their experiences of doing so, through blogs and presentations, they also literally published them as reusable Cloud best practices, distributing the components they developed to make this possible as open source software.

Organizations like Nike then adopted the same approach enabled by these building blocks to enjoy the same benefits of increased, rapid innovation, and the considerable opportunity is that any other organization is able to harness these same capabilities for the same results. RisingStack Engineering describes how Walmart and Spotify are leveraging them to build flawless user experiences for e-commerce.

References to these components are included throughout these best practices, with a view to helping others repeat these best practices in practical implementation scenarios.